If you’re in Bangkok this weekend, you’ll still be able to catch Swiss watchmakers IWC Schaffhausen’s Da Vinci exhibition.
Marie Claire Malaysia attended the exhibition launch at Siam Paragon last Thursday night, mingling with the star-studded guest list which included the brand’s ambassador and celebrity model Karolina Kurkova.
If you’re not quite sure what’s waiting for you at the exhibition and why you need to go see it? Let us break it down for you.
It’s the first exhibition of Da Vinci watches in Southeast Asia
Styled after an Italian palazzo, the specially designed exhibition booth for the new Da Vinci collection also features the iconic ‘flower of life’ motif when viewed from a bird’s eye view from the upper floors of the mall.
Chance to get up close and personal with historical timepieces
The highlight of the exhibition is an exceptional selection of historical timepieces brought to the region from IWC’s archives. For the first time in South East Asia, fans of IWC watches get to admire nine historic timepieces: the Savonnette Lady’s pocket watch from 1914, the Lady’s wristwatch from 1967, the Lady’s wristwatch, 1976, the Da Vinci Line from 1979, the Da Vinci Lady Chronograph from 1995, the Da Vinci Perpetual Calendar Tourbillon Prototype from 1999, the Da Vinci SL Automatic Prototype from 1998, the Da Vinci Perpetual Calendar Rattrapante from 2003 and the Da Vinci Chronograph Edition Laureus Sport for Good Foundation Prototype from 2008.
See Da Vinci’s vision manifest in the new 2017 collection
Inspired by Leonardo Da Vinci, the collection reflects his tireless search and ethos for a universal, geometrically measurable principle of beauty in its watch models for ladies with an engraving on the case back as symbolic of this achievement.
The new collection under the Da Vinci watch family sees a modern interpretation of the iconic Da Vinci design from the 1980s.
Cool photos for your Instagram
Pick your favourite Da Vinci timepiece at the exhibition, put it on and go shutter-mad at the cool kaleidoscope photo booth – it’s free for all visitors! Just remember to tag #IWCDaVinci and #TheCodeOfMe.
The Da Vinci exhibition opens from 10am to 10pm daily and ends this Sunday, 18 June 2017.