Marie Claire gets an exclusive first look at the launch of 2016’s limited edition Bichup Self-Regerating Anti-Aging Essence in Seoul, where royal beauty secrets reveal themselves.
2016 LIMITED EDITION
As with previous years, the new limited edition of Bichup Ja Saeng Essence sees it adorned in grand packaging befitting royalty. This year, the packaging takes inspiration from the resplendent ancient royal robes of the Joseun dynasty. The bottles are adorned in a regal pattern from the luxurious woven fabric accorded only to royalty. These bottles are housed in a royal wooden box inlaid with gold.
Cordyceps has been touted as a miracle herb with the Chinese using it as a secret tonic for eternal life. In fact, it’s remedial effects include facilitating the wellbeing of the internal organs, detoxing the body and improves one’s immune system against fatigue and disease. In Korean medicine, it is seen as a way to improve energies in the kidneys and lungs, and the overall strengthening of one’s health.
The purity and efficacious properties of the Lotus is also employed in Bichup Essence. Long seen as a symbol or femininity and sacred sanctity, the Lotus is used in Bichup Essence for its skin brightening effects.
THREE SECRET COURT FORMULAS
Gongjinbidan An expression to describe the embracing of the stars and deep treatment, gongjinbidan has a restorative effect, with improved skin elasticity that immediately reduces wrinkles and signs of aging.
Gyeongokbidan A restorative treatment that possesses excellent hydrating effects where the face has a jade-like smoothness and youth. So effective is this medicine that even the emperors used it for their complexion!
Cheongsimbidan This formula has a skin calming effect after only two weeks, looking at the heart as the source of good health. This formula was long exclusive to the royal family.