Messy hair is always in, but Percy & Reed takes it to new heights. Calling it the new cool girl hair this season, Adam Reed points out beach waves is always in trend, but creating effortless, just-off-the-beach waves is in.
Going back the brand’s English roots, Adam tells me he used to create his own salt spray with Cornish sea salt harvested from the coast of Cornwall, mixed in with hair oil for the perfect texture. Say goodbye to that and say hello to Percy & Reed’s Beyond the Beach Texture Spray! Look dishevelled, tousled, or carelessly windswept with a fine spritz of this salt spray. If you’re worried of having salty, stiff hair, this texture spray’s formula contains pro vitamin B5 complex for conditioned, healthy, and protected hair.
Adam Reed’s tips on how to use on damp hair:
- Shake the bottle before spritzing onto damp hair.
- Scrunch hair into shape.
- Blow dry, or allow to dry naturally.
- Once completely dry, tong the mid-lengths to create an elongated wave.
- Keep the ends straight for the ultimate cool girl hair!
Percy & Reed Beyond the Beach Texture Spray is coming to Sephora 5 July 2018
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