Messy hair is always in, but Percy & Reed takes it to new heights. Calling it the new cool girl hair this season, Adam Reed points out beach waves is always in trend, but creating effortless, just-off-the-beach waves is in.
Beach waves await. And they’re effortless, too. Here’s how to get marvellously messy hair (in a good way, naturally) with our new Beyond the Beach Texture Spray ft. English sea salt harvested from the coast of Cornwall. 1. Spray onto dry hair and tousle into soft waves. 2. Apply more to go as wild and windswept as you dare. Easy peasy! . . . . #percyandreed #beachwaves #messyhair #haircareproductsthatwork #hairroutine #blondehair #texturespray #beyondthebeach
Going back the brand’s English roots, Adam tells me he used to create his own salt spray with Cornish sea salt harvested from the coast of Cornwall, mixed in with hair oil for the perfect texture. Say goodbye to that and say hello to Percy & Reed’s Beyond the Beach Texture Spray! Look dishevelled, tousled, or carelessly windswept with a fine spritz of this salt spray. If you’re worried of having salty, stiff hair, this texture spray’s formula contains pro vitamin B5 complex for conditioned, healthy, and protected hair.
Adam Reed’s tips on how to use on damp hair:
- Shake the bottle before spritzing onto damp hair.
- Scrunch hair into shape.
- Blow dry, or allow to dry naturally.
- Once completely dry, tong the mid-lengths to create an elongated wave.
- Keep the ends straight for the ultimate cool girl hair!
Percy & Reed Beyond the Beach Texture Spray is coming to Sephora 5 July 2018
One half of our favourite hair brand is back in town! Adam Reed (@adamreedhair) of @percyandreed gave lifestyle writer Daphne marvelously messy hair 🌬🌬🌬 — we hear it’s this season’s ultimate cool girl trend #grungeluxe #percyandreedontour The star of the show? Beyond the Beach Texture Spray, launching at @sephoramy 5th July. Keep your eyes peeled! 👀