Tedious to some and essential to others, hair straightening has just gotten a technological upgrade. With smart algorithms and their ultra zone with predictive technology, the new ghd Platinum+ automatically responds to your hair type and the way you style hair. Recognising the thickness of your hair, section sizes and the speed at which you are styling, the Platinum+ will adjust the heat and power accordingly. It’s capable of predicting your personal hair needs, which will then ultimately, result in stronger, healthier hair. A plus for those rushing in the morning or before getting ready to go out, the Platinum+ is a time saver, with the fastest ever heat up time of just twenty seconds.