H&M’s highly anticipated beauty concept will soon be reaching our shores this coming fall.
The all-new line boasts a comprehensive range of cosmetics, body and hair products. But the highlight of it all would have to be the gorgeous selection of makeup products – all of which are constantly evolving with the season’s latest colours and trends.
“At H&M, we see beauty as ‘fashion for your face’, and a natural part of completing a fashion look.” – Fredik Famm, Country Manager of H&M Southeast Asia
There will be over 1,000 makeup, body and hair products in the range – packaged in the signature base colours of ivory, black and gold. A new space in store will be dedicated to house the entire collection. From everyday eyeshadows and fun lip shades to curated palettes and modern nail lacquers, there’s plenty to keep you glued to the aisles for a good whole hour (at least). Limited edition collections will also make an appearance from time to time, so keep your eyes peeled!
Additionally, H&M will be launching two subsidiary collections: a premium body care range, and the “Conscious” range of sustainable Eco Cert-approved products.
H&M beauty will be available towards the end of this year. More details coming soon, so do stay tuned!