This month, Kiehl’s has teamed up with Academy Award winner Matthew McConaughey for their 2017 Global Philanthropic Program to raise awareness and funds for the world’s leading autism organization – Autism Speaks.
Autism Spectrum Disorder (ASD) is a developmental condition that affects over 1% (70 million) of the world’s population. In recent years, we have seen an increase in cases of children diagnosed with ASD, and it is estimated that 1 in every 68 children is diagnosed with autism in the United States (and 1 in every 42 boys). The Kiehl’s x Matthew McConaughey Autism Speaks Campaign aims to shed some light on autism, and work towards a positive future for children and families struggling with this condition.
Through this campaign, 100% of worldwide net profits from the limited edition Ultra Facial Cream will be channeled into providing resources for children and families all over the world who are living with autism.
1 in 68 children has autism – it is one of the fastest growing developmental disorders in the U.S. This year, we’ve partnered with actor & philanthropist Matthew McConaughey to support Autism Speaks®. Help us raise awareness by sharing this video. With every share, #Kiehls will donate $1 to its Autism Speaks campaign (*up to $200,000), making a lifetime of difference for these children. Learn more at kiehls.com. #KiehlsxAutismSpeaks
The Kiehl’s x Matthew McConaughey Limited Edition Ultra Facial Cream (RM230) was decorated by the actor himself, and features vibrant colours, geometric shapes and interlocking puzzle pieces – a nod to Autism Speak’s iconic blue puzzle piece logo.
In this exclusive interview, Matthew shares his thoughts on autism and this life-changing campaign.
Why have you partnered with Kiehl’s on this project?
Kiehl’s has a strong commitment to philanthropy and they often choose to support causes that not many people are talking about. That is why I decided to collaborate with Kiehl’s and Autism Speaks— to raise awareness and increase understanding for the children and families affected by autism. With 1% of the world’s population affected by the condition, it’s a cause that demands our attention. I also am and have been a fan of their products and the work they continue to do. I knew it would be a good fit!
How can we offer our support to children affected by the Autism Spectrum Disorder?
Awareness first and foremost. 1% of the population is affected by autism, meaning most of us know someone. If more people knew about autism, then there would be more understanding and naturally, help — whether it’s support services or emotional support.
The best way to support these children and their families is providing them with access to early detection and intervention services. Detection can happen as early as 18 months in some cases. Research supports that children on the autism spectrum that receive support services early on have more opportunities for improved development and independence.
What is your objective with this campaign?
My goal for this campaign is to raise awareness and increase understanding for the children and families affected by autism. They are an under-served community and in need of our support. The more people who know about autism, the more we’re able to help these children and families.
What is your experience with autistic children?
I’ve come across many students enrolled in my just keep livin after school programs that are on the autism spectrum. This has allowed me to witness the effects of this developmental condition not only on the students, but on their families, as well. We hope by raising awareness we can be a help to families in need.
Could you please tell us more about your “Just Keep Livin'” Foundation?
Camila and I started the Just Keep Livin’ Foundation after the birth of our first son, as we knew we wanted to make an impact on kids during the high school years which is such a pivotal time in a young person’s life. Our work is dedicated to empowering our youth by providing them with the tools to lead active lives and make healthy choices for a better future, and it’s based on the idea that part of living is about giving back. I’ve come across many students enrolled in my Just Keep Livin’ after-school programs that are on the autism spectrum. This has allowed me to witness the effects of this developmental condition, not only on the students, but on their families, as well.
How did your life change with you became a father?
The best shadow a man can leave behind is a well raised kid.
To help raise funds for this cause, Kiehl’s Malaysia will be releasing a short clip of Matthew to get people talking about autism. The video will be released on Kiehl’s Malaysia Facebook page in the first week of October 2017. For every video shared, Kiehl’s will donate 1USD to its Autism Speaks campaign.
Interview and images courtesy of Kiehl’s.