A surprising twist to Laneige’s annual Meets Fashion, in 2018, the brand is collaborating with South Korea’s Kim GunJoo, bringing out the Sparkle My Way collection featuring some of the artist’s work on the simple yet luxe packaging. In line with Laneige’s Sparkle My Way concept, the artist’s work is more than fitting with it being artfully individual and impeccably charming.
Believing that each individual woman should sparkle, Laneige’s latest collaboration is sure to assist you in shining even brighter every day. The 5 selected essential products are also in line with the message that the brand wishes to propagate: luminous individuality. To us, it means the epitome of the all-the-rage glass skin trend. Splashes of sunshine yellow, vibrant white, and playful blue translates into the collection’s confident and positive energy.