Marc Jacobs Beauty announces Lila Moss as the face of their 2019 campaign
“When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July was the last time I saw Lila when Kate brought her to the set of our Marc Jacobs beauty campaign shoot with David Sims. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis Spring/Summer 1993 grunge collection. Kate and I became very close after the grunge collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign, it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with David Sims, Katie Grand, Guido Palau, Diane Kendal and Kate Moss.” – Marc Jacobs
In this debut image Lila wears the Fineliner ultra-skinny gel eye crayon in (grape)vine; one of five brand new, limited-edition colours debuting for spring 2019. Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear – a liner so fine with the power to makes eyes appear so bold.
The Marc Jacobs Beauty Fineliner is part of the Spring 2019 beauty collection and retails for RM105. It will be available beginning February 2019 at sephora stores and sephora.my.