Text & Coordination: Joanna Lee | Edited by: Clara Siew
Want a little more variety in your collection of NARS, MAC, Urban Decay and Smashbox? Well, this is for all our patriotic ladies out there who are keen on making their lives more beautiful with quality products churned out by fellow Malaysians. From gorgeous everyday colours to bold metallics, here are 5 Malaysian makeup brands that are making waves both locally and internationally on Instagram!
Velvet Vanity is an independent Malaysian makeup company that holds the belief that makeup should always be bold, fancy and fun. They boast the “lightest liquid lipstick ever”, with funky names like Blood Wasted, Slamberry, and Libra Baby. Their colours are fantastically wearable and natural for the unique everyday girl. Best part? Their products are 100% vegan and cruelty-free, AND their website ships worldwide! What more could you possibly ask for? (More products, perhaps?)
2. DIDA Cosmetics
Founded by Tengku Chanela Jamidah and Didie Nasir, DIDA is a cosmetics company “by women, for women”, also featuring liquid lipsticks. These sleek liquid lipsticks come in various colours in a velvety matte texture to cater to the different skin tones of Malaysian women. Each lipstick comes with names to match the mood you’re feeling like Posh, Scandal, Lust, Hollywood and Tango. Their latest addition to the DIDA family is their On Fleek Pen Liner – because what goes better with lippie than a good ole classic feline flick?
Check out DIDA lippie swatches by beauty YouTuber Farisa Safrina!
For every makeup enthusiast, they’re going to want to have stellar tools to work with to create breathtaking looks. Breena Beauty is the brainchild of popular Malaysian blogger, Sabrina Tajudin. The company was founded in 2014, and offers vegan and cruelty-free makeup brushes. After it first took off with the Face Luxe Brush, it has now expanded to eye makeup brushes. Each tool is carefully and beautifully crafted with a minimalist look so that users can get a high-quality, luxurious product at an affordable price.
“Beauty without Cruelty” – Ruby dan Roses is the place to go if you’re yearning for bold and beautiful metallic liquid lipsticks. From their Metals Collection, you can take your pick with a strong Bronze, feminine yet bold Rose Gold, or go full luxe with a rich molten Gold. They also provide the regular wearable colours, but who can possibly turn down that glorious foiled look?
5. SUGARBELLE Cosmetics
Sugarbelle Cosmetics was founded in 2015 by two online Malaysian moguls for Muslimah Fashion – Eyqa Sulaiman of Sugarscarf, and Belle Al Yahya of Bella Ammara, so together they created Sugarbelle! How sweet is that? They specialize in creamy liquid lipsticks that echo the NYX’s Soft Matte Lip Cream, and pride themselves on shelling out safe and effective products of top-notch quality to satisfy the beauty needs of women, regardless of age and skin colour. Sugarbelle offers eyeliner, mascara and velvety lipsticks – but the pride of Sugarbelle is their Luxurious Matte Lip Creams that come in pretty, feminine shades that are just as charming as their names.
All images belong to respective brands.