Celebrating the launch of the brand new Chloe Nomade EDT, Marie Claire Malaysia sat down with Ariane Labed. As the face of their new fragrance, she embodies the Chloe woman: modern, solar and natural, imbued with immutable elegance. Read below about her experience with Chloe’s Nomade, her stand on feminism, what’s to come in the future and more!
WHAT DOES THE CHLOÉ’S NOMADE EAU DE TOILETTE SCENT MEAN TO YOU?
The scent of Nomade is a great portrait of women because it is complex and has different facets. The freesia brings something light and sensual, the litchi bring something juicy and fresh and the oak moss brings the something deep and intense. I believe that all those notes creates a personality that reflects what a contemporary woman is.
DO YOU HAVE A FAVOURITE SCENT MEMORY?
I have many scent memories. I think we all do. From all senses I think that smell is the one who travels the best through time. But I think the stronger one for me is the smell of the sea. It is the one I miss the most and that moves me the most.
DESCRIBE THE CHLOÉ’S NOMADE EAU DE TOILETTE FRAGRANCE IN THREE WORDS.
Sensuality, freedom, boldness.
WHAT KIND OF WOMAN IS THE CHLOÉ’S NOMADE FRAGRANCE MADE FOR?
It is made for every women who wants to follow her own desires, who is not acting to please others, a woman ready to take risks. A woman for whom elegance is synonym of honesty, how is open to the world, to others.
TELL US ABOUT YOUR RELATIONSHIP WITH CHLOÉ? WHEN DID IT BEGIN?
My relationship with Chloé started when they asked me if I wanted to embodied this woman, Nomade. I was very flattered that they could see me in her. I am so proud to defend those ideas of travel and freedom. Everything felt very natural and simple, and our relationship is still like that.
AND HOW HAS YOUR JOURNEY BEEN SO FAR WITH THE BRAND?
It is a beautiful exchange and a beautiful journey. They also gave me the opportunity to discover India. We shot the beautify video directed by Fleur Fortuné in Jodhpur. I am very grateful.
WHAT IS YOUR RITUAL WHEN IT COMES TO WEARING PERFUME?
I wear parfum like my mother does. Every morning, I apply Nomade eau de toilette behind my hears, and on my wrists. In the evening, I repeat the same ritual with the Nomade eau de parfum.
WHICH CHLOÉ VALUE RESONATE THE MOST WITH YOU?
Lightness and freedom.
FEMINISM IS HAVING A VERY CRUCIAL MOMENT RIGHT NOW. WHAT DO YOU SUPPORT MOST?
I think we still have a long way to go to reach equality. At work especially. But every debates are important. And the fights are different in every cultures. I’m so glad that we are finally talking about feminism as something fundamental.
WHY DO YOU FEEL IT IS IMPORTANT FOR PEOPLE TO TRAVEL?
Because it give us different perspective on our own live and way of living. It is important to realize that we are not the center of the world, that they are so many people and landscapes to discover… And that’s a way to discover our own self.
ANY ROLE YOU HOPE TO PLAY SOMEDAY?
I guess it is not written yet!
WHAT DOES A TYPICAL DAY IN YOUR LIFE LOOK LIKE? WHAT DID YOU DO YESTERDAY?
They are not many typical days… I travel a lot and my rhythm changes a lot but I try to keep some rituals. I try to start my day by doing half an hour of yoga. I fixe myself a juice and a nice breakfast and then I work. If I’m not shooting, I respond to emails, and try writing. I watch at least 1 movie a day or 3 or 4 episode of a series.
Yesterday I had an audition so I prepared it all day. After my audition I went with some friends to a nice restaurant and had to much food. That was great!
WHAT COMES NEXT?
I’m finishing my first short film that I wrote and directed. I’m trying to concentrate on that for now.