With 7 million Instagram and YouTube followers under her belt, NikkieTutorials is a force to be reckoned with. She was catapulted to fame when her “Power of Makeup” video went viral more than a year ago (which has over 35 million views to date!), and her fans are loving her fun and wacky approach to makeup. Her overarching message? Makeup is a means of expressing yourself, and no one should ever shame you for experimenting with beauty.
We women know how difficult it us to uphold the ridiculously unattainable societal expectations of beauty. We don’t need our fellow women chastising us about wearing too much (or even too little) makeup – there’s already too much hating going on in the world as it is.
To put a stop to makeup shaming (and internet bullying), Nikkie is teaming up with MakeupPlus and the Peacemakers Network to create a campaign called #SHEUnites, which aims to put an end to makeup shaming worldwide.
Through this campaign, Nikkie’s fans can virtually try on her most glamorous makeup looks — including the half-faced one from her famous “Power of Makeup” tutorial, all via Meitu’s MakeupPlus app. The ultimate goal is for her fans to share the looks on social media with the underlying conviction that makeup is meant to be a freedom of expression, and that no one should tear you down or take that away from you. Here’s how you can show your support:
- Download the free MakeupPlus
- Apply your favorite #SHEUnites virtual makeup look
- Share your photo and hashtag #SHEUnites on Instagram.
To find out more about the campaign, check out Nikkie’s video here:
Don’t forget to tag us @marieclairemalaysia! We’d love to see your recreations!