Text by Penny Goldstone
Finally a permanent collection!
No one does extreme beauty trends quite like Pat McGrath. From Dior to Gucci and Prada, the make-up artist has worked backstage at the coolest Fashion Week shows, and created inspiring beauty looks to match (we’re still obsessed with the feather lashes of the Alexander McQueen AW14 show).
So it’s only natural that any time she launches a new make-up collection, we want to buy it ALL – and we’re not the only ones either, seeing as they literally sell out in seconds.
But if you missed out on virtually all of her limited edition collections for the past two years, you’re in luck, because Pat McGrath Labs is finally launching a permanent collection.
The 61-piece line will include everything from Mothersip eye palettes (three in seven different finishes) through to Luxetrance lipsticks (40 of them, yeah 40), and of course Pat’s trademark glitter shadows.
And did we mention the packaging is to die for? The London Assay Office inspired hallmark packaging on the front of the palettes and lipsticks also incorporates today’s digital landscape with modern-meets-vintage emoji and a nod to Pat’s UK routes. It couldn’t be more Instagram-worthy if it tried.
Speaking about the collection, Pat said: ‘After making the world sparkle with sequin-filled lab bags containing formulations straight from the lab in sample packaging, I decided that now is the time to show the world subversive luxury, real beauty and real quality: covetable cosmetic collectibles’
Now unfortunately, you’ll have to be a little patient if you want to add this pretty collection to your make-up bags, as it doesn’t launched until the 16th September, but we can guarantee it’ll be worth the wait.