A growing number of young people in Tokyo are now shrugging off conventional and societal views of gender, and choosing androgyny as a means of self-expression.
“It isn’t about making a personal statement about gender. It’s more about the rejection of the idea that clothes have gender.”
Known as Genderless Kei (think Kawaii, without the gender factor), this street fashion trend was inspired by a Tokyo Girls Collection fashion show in 2015, which was entirely modeled by men.
In this eye-opening documentary, UK-based fashion magazine I-D captures the lives of the pioneers of this hypnotic youth movement. Through makeup, fashion and Instagram filters, these young individuals are tapping into anime’s fluid beauty standards, and challenging international social norms in the process.
In many ways, Japan still remains a very traditional and patriarchal society, where conformity is still expected to outweigh individual expression. But beyond this genderless movement lies something deeper altogether – it’s a conscious choice to challenge the socially-conditioned views of what should be, and to create a completely new and unique standard of beauty altogether.