Think of it as your very own personal sun protection coach.
La Roche-Posay My UV Patch
Working alongside dermatologists for over 30 years, skincare brand La Roche-Posay has always dedicated its efforts to skin cancer and raising awareness regarding the dangers of prolonged sun exposure. To take this one step further, the brand has teamed up with L’Oréal Technology Incubator to create My UV Patch and its related smartphone app to accurately monitor UVA and UVB exposure, designed to improve sun protection habits and educate users on playing safe in the sun to minimise the risk of skin cancer.
The UV patch is basically an ultra-thin adhesive which contains photosensitive dyes and is linked to a smart algorithm that takes into account a user’s personal data (photo-type, skin type, eye, and hair colour), sunscreen application, location and weather data. The patch can be applied onto any part of the skin, and changes colour to indicate the level of UV exposure. The accompanying app generates vital information on the amount of daily sun exposure and provides sun-safe behaviour tips. The water resistant patch can be worn for up to three days.
Based on a study, regular use demonstrated that positive sun care practices can be enforced, with 63% experiencing less sunburn, 37% using more sunscreen, and 31% making the effort to stay in the shade. To encourage sun-safe behaviour from a young age, La Roche-Posay has implemented fun and addictive games for children to develop healthy sun care habits early on in their lives, and plans to increase the distribution of the patch to over 36 countries.
You can join the My UV Patch waiting list by registering at www.laroche-posay.co.uk/myuvpatch.
