Barbie collaborates with dUCk to create its first limited edition doll-sized dUCk Scarf.
You Can Be Anything
The collaboration is aimed to inspire creativity in little girls to style their dolls. The scarf is a miniature version of dUCk’s latest release from its Print Collection – The Oriental dUCk. To redeem the gift, one will need to purchase a minimum of RM100 worth of Barbie products at leading toy, departmental or hyper stores and complete the redemption via www.barbiexduck.com
Barbie will be releasing a special short video this November featuring the founder of The dUCk Group, Vivy Yusof. The video will highlight the her career, as well as her advice for little girls in Malaysia on how to be successful entrepreneur themselves. In line with Barbie’s ‘You Can Be Anything’ campaign, the video aims to inspire young girls to pursue their dreams and be whoever they wish to be when they grow up.
A mother of three, Vivy Yusof was selected as Barbie’s local role model based on her career path which has been an inspiration to many in Malaysia and across Asia. A law graduate from London School of Economics, Vivy Yusof who now boasts over 1.5 million followers on Instagram, is not only the founder of The dUCk Group but is also co-founder and Chief Creative Officer of FashionValet, South East Asia’s leading e-commerce platform with over 400 local brands under one click.
“We aim to continue to inspire the limitless potential in every girl. In Malaysia, we’re delighted to collaborate with renown local brand The dUCk Group and also Vivy Yusof to further inspire girls to be anything she wants to be, from a fashion stylist, an entrepreneur, a fashion designer – anything she wants to be”, said Ivan Franco, Country Manager of Mattel Southeast Asia.