Braun Büffel Malaysia launched their arts project in August this year by reaching out to local celebrities, artists and promising students from local schools through the Büffel Art Competition. In conjunction with the brands 130th anniversary, this year was dedicated towards supporting arts and philanthropy.
Thirty students from colleges across Malaysia decorated scale figurines of the Braun Büffel buffalo according to the theme of ‘education,’ from which the winners were selected by a public vote and a judging panel of local artists.
Braun Büffel also raised funds from their 130th Anniversary Charity Golf Drive held at the Mines Resort and Golf Club held in October this year. One hundred high net-worth individuals participated in the golf drive, teeing-off to raise an impressive RM130,000 in benefit of UNICEF MALAYSIA.
Education was very much at the heart of Braun Büffel Malaysia’s CSR efforts this year. The key message the brand wanted to highlight is the importance of art and creativity in shaping future generations, as well as to raise funds for UNICEF’s South East Asia – Primary Learning Matrix (SEA-PLM) assessment program.
The program aims to help local governments identify ways to improve their education systems. “No child should be told or feel that education is a privilege nor a far-fetched dream,” Christiane Brunk, Managing Director of Braun Büffel Europe and great-granddaughter of founder Johann Braun, said during the launch of the Büffel Art Project.
Coinciding with World Children’s Day – a day by children, for children, all over the world – a special prize-giving and cheque handover ceremony was held on November 20th at Ben’s in The Gardens Mall.
Three groups of winners of The Büffel Art Competition received cash vouchers of RM3,000, RM2,000, and RM1,000 respectively.
Richard Beighton, Chief of Private Fundraising and Partnership from UNICEF MALAYSIA was also present at the event to receive a cheque for RM130,000. The cheque from Mr Gan, General Manager of Lianbee-Jeco Malaysia recognises Braun Büffel’s collaboration with the international organisation to help better the lives of children everywhere through equal education opportunities.