Stuart Vevers played with iconic American style notes from the biker jacket to the Rock T for Coach 1941’s first ever pre-spring collection.
Turning 75 is a big celebration for Coach, and in addition to this, Creative Director Stuart Vevers engraved his own milestone on Coach’s timeline with the first Pre-Spring collection in the brand’s history. The British designer brought forward a youthful, energetic Pre-Spring collection that featured recurring themes of fast cars and the open road with Americana references, consistently finding ways to strike a balance between humor and splendour.
The brand’s utilitarian bags, like the Rogue and Saddle styles were reworked by exploring the intersection of punk and Americana, and adding in a few of the cartoon references that have become one of the brand’s signatures; this time, it’s old-school renderings of Felix the Cat. The hybrid varsity-cum-moto jacket took several forms for Pre-Spring, with raglan sleeves, fringing, and novelty appliqué. Even the upbeat floral dresses of Spring 2016 were remastered in ways that are appealing and fresh, with a more biker-chic approach.