Three women with strength and confidence share how the De Beers diamond creation of their choice is an embodiment of their personality and lifestyle.
Diamonds are a dream and a symbol of cherished memories. Luxurious diamond creations mark significant chapters in a woman’s life. Each piece celebrates a milestone or a loved one, a memory or an event, capturing and cherishing it forever.
The De Beers ‘When only forever will do” campaign highlights three strong, beautiful women, who are the embodiment of a modern woman and the diamond she wears – the meaningful connections in her life, her treasured moments and how her jewellery is a part of her unique story.
“When I’m wearing my bravery pendant I feel confident.”
Yumi is one of three ‘Women of Forever’; she chose to be photographed in London’s iconic Kew Garden – a place of calm escape when she wants to be surrounded by nature. Yumi draws strength from her De Beers Talisman Bravery Medal; one of ‘The Eight Virtues’ Talisman series set with peerless rough and polished diamonds. This piece of jewellery gives the Yumi strength and determination to embrace life’s challenges.
“I just walked in and it was there looking at me. This was the one. It was just perfect.”
Maria’s background in fashion reveals her unique sense of creativity and how it was first sparked by the excitement of her grandfather’s coat factory. Maria has long searched for the perfect diamond engagement ring. The search ended when she discovered a yellow diamond solitaire ring at De Beers. Maria reveals how the ring reflected her personality and drew her gaze instinctively with its one-of-a-kind character.
“If a woman’s heart is a diamond, her life experiences are the polishing.”
Actress, entrepreneur and philanthropist Fan Bingbing is one of the De Beers ‘Women of Forever.’ A friend of De Beers, Fan Bingbing pursued her passion for acting in defiance of the expectation of her parents. Her ambition led her to the Cannes Film Festival, where she was a judge at the prestigious event in 2017. Her accomplishment was rivalled only by the peerless De Beers high jewellery pieces she wore to the event.
About De Beers
De Beers has been the home of diamonds since 1888, creating wondrous jewels with peerlessly beautiful diamonds to celebrate all of life’s events. Over 130 years of diamond mastery goes into creating each of the designs under the brand. De Beers meticulously hand-selects the world’s finest diamonds for their unique fire, life and brilliance.
Every diamond above 0.20 carats is microscopically branded with the De Beers Marque and catalogued in the De Beers diamond registry, making each piece unique to its owner. Every client receives a De Beers Certificate of Authenticity detailing the specifications of their jewel and guaranteeing that De Beers diamonds are natural, untreated, conflict-free and responsibly sourced for complete piece of mind.
For more information visit www.debeers.com