Oh HAPPY days! It’s time to inject some colour into your life with the Adidas Originals Supercolor Superstar collaboration with all-round cool guy and musician, Pharrell Williams
Can’t find that perfect in-between papaya and persimmon-hued shoe for your latest get-up? With Pharrell’s latest Adidas Originals Supercolor Superstar collaboration, find every shade of the rainbow..and everything in between to rock that outfit to a tee!
The ethos behind the latest Adidas collection is about the importance of individuality and not following the pack – after all, a true superstar does not follow the rules, trends and colours. We’re talking a different coloured pair every day for over a month.
“The Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn’t seen before” says Pharrell of the release. “I chose 50 different colors of Superstars – tone on tones. When you do 50 colors scattered all over the world, the natural thing is to connect with people – that excites me.”
“Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before,” he said.
“With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color.”
The iconic Superstar silhouette is available in a spectrum of 50 different colour ways, although we hear in Malaysia only 11 will be available in stores. However, you can shop online to get most of the colours. Done in premium leather, the Superstar Supercolor will be available in Kuala Lumpur from 20th March 2015 in 11 colour variants and retails at RM350 a pair at the following Adidas Originals Concept Stores:
• adidas Originals Midvalley (Ground Floor)
• adidas Originals Pavilion (Level 4)
• adidas Originals KLCC (Level 3)
• adidas Originals Berjaya Times Square (Ground Floor)
• adidas Originals Sunway Pyramid (Ground Floor)
• adidas Originals 1 Borneo
For more information visit the Adidas website #supercolor
Text: Audra Roslani