Gucci Garden has switched its conventional museum space and converted it into a living and breathing collaborative art space. This space is for the expression of the ever-evolving aesthetic and philosophy of the House. With two new rooms, an installation from the collaboration between the House and Björk shall stand for exhibition. An extension to the Gucci Garden Galleria, the exhibition space is home to the permanent collection, brought to life by Gucci Creative Director Alessandro Michele along with curator and critic Maria Luisa Frisa. However, upstairs, the double period rooms will host specially dedicated presentations and installations in relation to other artists and of varying themes.
As the inaugural installation in the two period rooms, Gucci Garden brings to you: Hyperobjects, a work of collaboration between Björk and Alessandro Michele for the video The Gate (2017). The centre of it all is the luminescent dress that was the cynosure of the film. Part of the enigma of the dress is the way it translates the lyrics of the song, making it both performative and alive.
“Hyperobjects” is coined by contemporary esteemed writer and thinker, Timothy Morton. His book studies humanity’s relationship with earth. Björk and Morton have exchanged correspondence and this is available in print, in a MoMA New York catalogue, for another exhibit that was dedicated for the Icelandic artist.
Brought together in the period rooms are the accompanying gowns and masks that graced The Gate’s video, which is made for Björk’s Utopia. A song of spiritual and authentic rediscovery of love, Alessandro Michele designed an entrancing dress which provides a metaphor for Björk’s suffering and her transformation into a phenomenal being that permeates love.
Close to being amorphous, the exhibition space is open to letting all the focus to be centred on the glorious dress, which took 550 hours to complete, aside from the 320 hours for its embroidery alone. The dress is a complex combination first, five metres of finely pleated iridescent PVC, and second, 20 metres of pleated lurex organza, crêpe de chine and silk jersey. Aside from the centrepiece, other objects are linked to the imaginations of Björk’s two personas in the video.
Also making an appearance in the video is a second gown. Along with that are two masks and an array of accessories, all of which that are conceived by the talented artist and embroiderer James Merry. As an addition to the collection, a selection of treasured books that are connected to the fantastic and illusory world triggered by the film and the creation of the gown.
On the ground level of the Gucci Garden is a retail space a-la-bazaar. This space is home to products exclusively made for this location, and are not made available in other Gucci stores. Enriching the offer are several unique creations which are part of their ready-to-wear. This area is also used to feature the works of London-based Isabella Cotier. The range includes sweatshirts, hoodies, T-shirts, and tote bags. Cotier’s distinctive, lively, polychromatic and pseudo-simple illustrations elevate the collection. All of her illustrations are the result of her observations from witnessing local life of Florence. This collaboration is part of Gucci Garden’s programme for artist design partnerships.
Gucci Garden is situated in the elegant, ancient Palazzo della Mercanzia in Florence, which dates back to 1337, Gucci Garden takes the concept of the conventional museum and re-imagines it as a living, collaborative and creative space in which to express the evolving aesthetic and philosophy of the House.
10.00 – 23.30
Gucci Garden Galleria: 10.00 – 23.30 (last entry 22.30)
Gucci Osteria: reservations from 12.00 – 20.30
Seven days a week, year-round, with closures planned for 25th December, 1st January and 15th August.