It comes as no surprise, except for the date when the news of Hedi Slimane’s leaving Saint Laurent was confirmed. Announced on April Fools’ Day by Yves Saint Laurent and Kering, the designer has finally made the move official after quite a few months of rumours flying.
The news follows one of the brand’s shows in Paris just last month in which not only was the guest list particularly small, but the whole affair was a pared down version of the usual Saint Laurent shows of the past. No music, simply a quiet affair of an emcee announcing each look’s number at the women’s couture show.
Nevertheless his legacy is a stronger brand name that’s now cemented even more firmly than before, Yves Saint Laurent will continue forging the path ahead in a competitive fashion platform with or without Mr. Slimane. After a mere four years, the brand itself has taken a 360 degree turn. Not only did Hedi Slimane adjust the iconic Yves Saint Laurent brand name, to the much shorter Saint Laurent, he also changed the direction of the vibe the typical Saint Laurent clothing line gives off, opting for a more rock and roll stance. Needless to say, his move although controversial as it was back then has been a success, what with the chief executive of YSL and the CEO of Kering thanking him for his contribution to the house.