H&M collaborations are always sold out affairs that inspire round the block queues. Joining the ranks Karl Lagerfeld, Isabel Marant and of previous designers who’ve collaborated with the brand is celeb favourite Erdem, who has designed a brand-new collection for women and, for the first time ever, a collection for men.
Canadian-born, London-based designer Erdem
For ERDEM x H&M, he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
To give us a glimpse of the collection, H&M has tapped into director Baz Luhrmann (he of Moulin Rouge and The Great Gatsby fame) and his knack for visual opulence to create a mini movie that brings the collection to life.
ERDEM x H&M will be available in selected stores as well as on hm.com beginning 2 November.