Longchamp recently celebrated its 70th anniversary in style!
The edge of the Grands Boulevards which is also the birth place of the Longchamp played host to the grand event. The fashion house chose to celebrate 70 years of creativity and freedom in the Palais Ganier.
“Since 1948, our grandparents and parents have passed on to us the passion for creation and the desire to always be unique and unexpected. At Longchamp, our eagerness drives us to take risks and to be unique in the way we diffuse our French lifestyle, at once confident, impertinent, and light-hearted. As a family business, our true luxury lies in our independence and authenticity.” Jean Cassegrain.
On the steps of the Opera House, laid down with a majestic green carpet, a line of pageboys in tuxedos wearing a phantasmagorical horse-head mask reminiscent of the House’s famous logo, welcomed the guests who were both delighted and astounded.
“For 70 years, the House of Longchamp has been in constant motion. This is the hallmark of our family: moving forward, innovating, and always seeking to improve. It is a permanent challenge for a family business in the hyper-competitive world of fashion that never stops. Movement is a state of mind: the Opéra Garnier and the world of dance perfectly illustrate this philosophy.” Sophie Delafontaine.
Longchamp commissioned Dimitri Chamblas, former Artistic Director of the Opéra Garnier and current Dean of the School of Dance at the Californian Institute of the Arts to create a startling and universal ballet performance. His troupe of thirty dancers, offered guests a unique experience: a close encounter with dance.
During the first hours of the evening, they interpreted all forms of dance, including classical, Sufi, hip-hop, breakdance, contemporary, tap dance, K-Pop, Bûto and tango, while the talented and very Parisian Ariel Wizman masterfully mixed the music.
Among the guests, Kendall Jenner, the House’s new brand ambassador, was the Amazon of the evening in her custom embroidered tulle dress evoking the horse, Longchamp’s iconic emblem.
Guests at the event
Many celebrities were present, including Vincent Cassel and Tina Kunakey, Guillaume Canet, Laurent Lafitte, Leïla Bekhti, Karine Viard, Ana Girardot, Laury Thilleman, Laurence Ferrari, Caroline Roux, Alessandra Sublet, Ophélie Meunier, Angele Van Laeken, DJ Ariel Wizman, DJ Feder, DJ The Avener, Dimitri Chamblas, Mr. Bags, Saira Kunikada, Heayoun Han, Juwei Teoh, Ora Ito, Blanca Li and Pierre Hermé and his wife.
Philippe Cassegrain, President, and his children Jean Cassegrain, CEO, Sophie Delafontaine, Creative Director and Olivier Cassegrain, Director of American boutiques, addressed their warmest thanks to their guests for attending the anniversary party.
Closing the event DJs Feder and The Avener ignited the dancefloor and set up for the occasion in the famous “rotonde des abonnés.” At the end of a luminous and mysterious path lit by green neon lights, the House’s emblematic color, the guests were finally able to celebrate, in music, 70 years of audacity and freedom.