At Marie Claire, we aim to inspire women with stories of empowerment. On our second web series of MC Conversations, we speak to founder and creative director of her own eponymous Australian lifestyle brand Lucy Folk, on her journey towards achieving her career goals.
Please tell us about your first job and what you loved about it.
I used to work in my father’s café’s when I was growing up. I was very fond of making coffee’s, scooping ice cream, helping to bake cakes and being around all of his staff. I learnt how to get my hands dirty, to appreciate food and hospitality.
Was it love at first sight or was it a growing feeling? If it was the latter, how was the journey towards realising and obtaining your one true love?
My one true love in life has evolved over the years. I think I am happiest now. I live where I want to live. I continue to be creative in many different ways and I travel the world doing so. I have the greatest team to work with and it’s a pleasure to go to work every day.
Do you currently love what you do and why?
Of course! I wouldn’t do it otherwise. I get to travel constantly and meet amazing people all over the world that I wouldn’t ordinarily meet. I adore designing and creating collections that reflect my lust for life and all that I encounter on my journey!
Please tell us how you got started with your current line of work.
My mother’s friend was taking jewellery classes once a week and showed me some of the jewels she had made. I was quite taken with them and enrolled in the classes with a good friend. Once we had learnt the basics I realised it was something I wanted to continue to pursue.
What does passion mean to you and what does it mean to be in love with your job?
Passion means to be consumed with desire for what you do or who you love or both! You can tell that I am passionate about my career. I want to tell a story about life, colour, love and feeling.. with a little humour.. I like things perfectly imperfect. I want people to understand that when something is handmade it has a spirit. There are materials that go together…much like people. When its right you feel good. I want my customer to feel good and understand the journey each piece goes on before it finds its home on the body.
As a designer, do you often find your emotions reflected on your designs and subsequent works?
What are your most memorable moments in your professional career?
Working on the first fashion film for the brand, Bento in London with Antoine Wagner.
Working on an event at Colette in Paris.
Collaborating with British artist Luke Edward Hall.
Making a film with my dear friend Sophie Edelstein and throwing a party in Venice during the Art Biennale.
Stumbling across our next collaborator in Tangier, Morocco. Having lunch with him at his house and realising that this world is small but very special.
Launching LF Apparel – this was a big risk for me.
I love shooting the campaigns. This is when the collection comes to life. Particular highlights were Basket Case, Mirage, Salacia, Guru to name a few…
Do you foresee a long-term relationship with your current job?
Yes. It’s been 11 years and it feels like it’s only beginning now.
If you weren’t doing this, what other career path would you have embarked on?
I think I would have worked in travel.
How do you maintain a healthy relationship between your work and your personal life? And what advice do you have for others wanting to follow in your footsteps.
This is something I have worked on a lot. I need to have time to myself in the morning to exercise and think and be in touch with friends and family. I keep busy. I go out a lot. If I am at home I tend to work late. I take weekends off. You need to distance yourself from your work to appreciate it. I think it’s important not to be too available. The way we communicate these days means that you are contactable 24hrs a day. I turn my phone to airplane mode at night and leave it in another room. Although I live in Paris I don’t feel so far away from friends and family. It’s a state of mind.
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All Images by Lucy Folk