This Lunar New Year there’s a lot in store, one to look out for is Michael Kor’s 2018 Lunar New Year Campaign. A nod to the celebration of the Year of the Dog.
The campaign sees delicate artisanal paper fretwork. This pays tribute to the art of Chinese paper cutting whereby floral details are inspired by products from their Spring line.
Upon paying closer attention, one can see how tastefully the dramatic still life images highlight the cultural heritage of the holiday while still maintaining that elegant, modern feel. Basing it off the Lunar New Year, traditional hues remains with the Michael Kors Cori bag in both red and gold being highlighted as well as the Sloan wallet.
We say treat yourself to these beauties.