Almost echoing the collages of the age of Pop Art, Moschino is fueled by the sinful lust for consumption and the chase for the hedonistic. This Spring 2017 collection sees live paper dolls donning outspoken pieces with loud and graphic prints such as shoes and jewellery stamped onto them. A contrast between pearls, polka dots and gold chains pop out to us against lanky figures (both printed and the model’s).
According to Scott, it is a “capsule collection with a powerful dose of capsules”, accessorizing his models with monotone rucksacks peppered with vibrantly coloured pills, medicine bottles or foil strips of soft capsules as shoulder bags, and a T-shirt warding addiction with a smart, pun-ny slogan: “Just say Moschi NO”.
Old-school paperdolls instantly come to mind with dresses (including an ode to Marilyn Monroe) serving as a feast for the eyes with its optical illusion trompe-l’oeil designs, the frocks in all their ruffled, 2D glory literally looking like they had been cut out from a magazine and stuck on models (perhaps with those giant white tabs on their shoulders and hips) such as Gigi and Bella Hadid, and Irina Shayk , all of them sporting either a blonde or brunette bob haircut.