Nicola Glass debuts her Spring 2019 campaign for Kate Spade New York shot by famed photographer and long-time brand collaborator, Tim Walker, who has worked with the brand from 1999-2006 under Kate and Andy Spade. To celebrate the occasion, Creative Director Nicola Glass has enlisted a star-studded cast to star in all Kate Spade New York campaigns for 2019. The enigmatic cast includes actresses Julia Garner (“Ozark”), Sadie Sink (“Stranger Things”) and Kiki Layne (“If Beale Street Could Talk”). The three new faces personify Nicola Glass’ brand promise of optimistic femininity: empowered confidence with an easy, sunny sensibility.
Inspired by the idea of a spontaneous gathering of friends and the joyful, spirited celebrations that ensue, the intimate moments of a girl’s weekend away is the backdrop for the Spring 2019 campaign, bringing to life the optimistically feminine world at the heart of Nicola Glass’s new vision for the brand.
The campaign is a modern tribute to the ’70s and ’40s. Feminine silhouettes are evident throughout; colours become more modern through saturated solids and unexpected combinations; a unique print language ignites a sense of discovery; handbags take on a new level of luxury with unique applications and sumptuous fabrics – all rooted in the idea of everyday luxuries.
Shot on location at the Floating Farmhouse in Eldred, NY, the Spring 2019 campaign features print and digital images.
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Photographer: Tim Walker
Stylist: Sara Moonves
Hair: Malcolm Edwards
Makeup: Sam Bryant