In line with the holiday season, Gap reveals its new Holiday films, directed by Academy Award-winning director Sofia Coppola.
The series of four films celebrates the uniqueness of family during the Holiday season. The films are entitled Gauntlet, Mistletoe, Crooner and Pinball. The campaign continues the Dress Normal message launched in the Fall, with the hero tagline ‘You don’t have to get them to give them Gap.’
In this first video entitled Gauntlet, a young woman arrives home as Thanksgiving is in full swing and is greeted by a myriad of excited family members. She is wearing the season’s must-have trend – the crazy stripe sweater. The film soundtrack is “I Got Stripes” by Johnny Cash