FENDI celebrates the timeless Baguette bag and friendship in three short movies.
“This is not a bag, it’s a Baguette!” she exclaims with a big smile and a grin, before strutting her way down the streets of New York city. The four fashionable girls – Caro Daur, Natasha Lau, Ebonee Davis and Melissa Martinez – stunned by their encounter with iconic actress Sarah Jessica Parker, could hardly contain their excitement and looked on in awe and delight, lost in the moment. The final scene evokes a sense of familiarity and it was done with panache and aplomb, orchestrated to the memories and nostalgia of fashionable cult TV show ‘Sex and the City’.
FENDI’s latest three-episode mini film series #BaguetteFriendsForever, is a celebration of the iconic Baguette bag, designed in 1997 by Silvia Venturini Fendi. The bag makes a bold comeback for SS19 in various sizes that include an oversized and mini version, and different materials such as the hyper soft FF logo embossed leather in pastel colours. From denim to embroidered jacquard, the Baguette bag continues to evolve and transform itself while staying loyal to its unique DNA, celebrating the dynamic elegance rooted in FENDI’s ethos. Check out what FENDI’s latest SS19 rendition for this timeless classic below!