There’s nothing better than a glitzy and glamorous campaign to get us in the mood for the Holidays. Gucci’s 2018 Gift Giving campaign is a festive and extravagant affair, encompassing many different products that include a wide range of jewellery, handbags, shoes, fragrances, home decor and many more.
This season, the campaign channels the Holiday spirit through a special film shot by Petra Collins. The film portrays an elegant and nostalgic imagery of guests at a party dancing, eating and drinking together – perfectly expressing the joyous spirit of the gift-giving season.
The campaign also includes an extensive digital activity for an added personal touch. If you are looking for a gift, the Gucci App will be able to assist you with its exclusive interactive contents. Get inspired by the “Gucci Gift Box” that reveals different assortments of virtual presents everyday. Designed after an advent calendar, users will be able to discover different items on a daily basis and purchase the products online through gucci.com. All you have to do is shake your mobile device and get ready to be surprised by the delights thrown your way!
In addition, users of the app will be treated to a large variety of seasonal smartphone wallpapers and an illustrated photobooth of stickers and frames to accessorise and compliment your photos. Enjoy the Gift of Giving!
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Images and Video Courtesy Gucci.