When LVMH announced Phoebe Philo’s successor at French house Celine, the news raised eyebrows and caused quite a stir. The successor was none other than Hedi Slimane – the very man himself who renamed Yves Saint Laurent to Saint Laurent Paris. His announcement was full of brimming expectations: with Hedi Slimane at the helm, LVMH hoped to double or triple their revenues for the brand as he did with raving success at Saint Laurent. Meanwhile, all around the world, Philophiles (fans of the previous Creative Director, Phoebe Philo) reacted strongly with aghast while fashion critics waited with lips sealed and eyes wide open.
The Philophiles‘ reaction to his appointment does not come as a surprise – Phoebe Philo’s aesthetic and Hedi Slimane’s design philosophy couldn’t be any more different akin to day and night. While Phoebe’s designs were classic, effortless and intelligent, Hedi’s direction was edgy and cool with elements of rock and roll. With his hotly anticipated debut just over at Paris Fashion Week, we take a look at the changes Hedi Slimane has made to the luxury brand.