We take a closer look at everything that went down at the Gucci show, which Alessandro Michele describes as ‘the Alchemist’s Garden’, from the show invite, the sci-fi moody venue to the celebrity turn-up.
On Day 1 of Milan Fashion Week, Alessandro Michele took us on a beautifully eccentric and futuristic journey through his own interpretation of a garden where moths, scarabs, snakes and tigers roam free onto free-flowing silhouettes, and eye-catching colors. The incredibly breathtaking show took place at the Gucci Hub, and the theme for the Fall 2017 collection was “The Alchemist’s Garden: an anti-modern laboratory.” Models, both men and women walked alongside one another along a plexiglass tunneled runway surrounding a giant pyramid at the center.
1) The Show Invite
The invite for GUCCI FW17 is a vinyl record, and the sleeve features words hand-written by artist Coco Capitan that reads “What are we going to do with all this future?” Florence Welch and A$AP Rocky lent their voices to the double-sided vinyl with recordings of Welch reciting William Blake’s Songs of Innocence and Experience and Rocky reading Jane Austen’s Persuasion.
2) The Show Venue
Held at the Gucci Hub, guests attending the show walked into The Alchemist’s Garden, a space which very much resembled what Michele calls “the anti-modern laboratory.” The mood in the showspace was dark and it felt like walking straight into a sci-fi movie. As soon as the regal purple curtains rose, a central pyramid was revealed surrounded on all sides by plexiglass tunnels in which the models walked through. The purple and red lighting gave the space both majestic and botanical auras that perfectly befits the collection and show inspiration.
3) The Celebrity-studded Attendees
We spotted Florence Welch, A$AP Rocky, Tom Hiddleston, Salma Hayek, Alexa Chung and Jared Leto.
4) The Collection
The show was an ‘anti-modern laboratory’ of flora and fauna, sealed with the brand’s signature snake motif – the Ouroboros from ancient Egyptian mythology. It was the first time Gucci has ever combined both womenswear and menswear into one unified show. No detail was left unimagined: there were headgears, umbrellas, eyewear, fox masks, sequins, ruffles, fringed parasols, unisex suits, knit hoods, capes and even full lenght chain-mail body suits that shrouded model’s faces. Embroideries and patchwork were populated with snakes, Foxes, scarabs, water lilies, caterpillars, roses, butterflies, tigers, wolves, eagles, peonies and daisies.
Watch the video of the entire show below: