COS are reinventing the traditional classic style of the white shirt. Their White Shirt Project is an 8-piece capsule collection for both women and men which focuses on the art of craftsmanship exploring a contemporary wardrobe staple.
Designed and created with intrinsic 3D methods of draping, COS designers started with the classic white shirt, deconstructing it and finally reinventing each style in an innovative way. A non-linear creative process enabled the design team to focus on the details that create the perfect shirt, altering collars, cuffs and plackets to create new styles for every occasion.
Karin Gustafsson, COS Creative Director explains, “The white shirt is intrinsic to the COS DNA and we remain fascinated by the endless opportunities to reinvent this wardrobe staple. Subtle changes to proportions, silhouettes and details define character and The White Shirt Project offers a strong selection of innovative and functional pieces that celebrate traditional and contemporary craftsmanship.”
With the goal to create timeless pieces that transcend trends and seasons, the 100% cotton collection captures the essence of COS while playing on the classic white shirt.
Shop the full collection here