Words by Pamen Sidhu
Asia’s well acclaimed online fashion store, ZALORA showcased spectacular designs by three versatile designers for their #ZALORAYA2018 collection.
Malaysian designers, Alia Bastamam, Syomirizwa Gupta, and Nurita Harith presented their masterpieces for their raya collection available exclusive on Zalora.
Alia Bastamam came up with some fresh and exciting designs that can be worn by every woman. Modern floral prints with conventional Malay batik fusion created a diverse trend to be followed this season. Luxurious golden tropical embroidery on a white fitted dress brings out an elegant vintage feel from the collection. The designer believes that she is given a fresh chance to try new things for her brand and she is definitely creating the best out of it.
Syomirizwa Gupta incorporated multi-ethnic elements in his designs that pays tribute to the life and work of the notable Toh Puan Noor Aishah, Singapore’s first-ever First Lady. Syomirizwa’s collection showcased attires such as Kebaya Ketat, Baju Labuh, and the Kebarung with cute polka dots and energetic tones. Syomirizwa also experimented looks with matching accessories like sunglasses, scarves, books and suitcases.
Nurita Harith, nh for #ZALORAYA2018 collection represents femininity at its best. Creative pleats, folds, draping and stunning embroidery on flush pink, mint green and other incredible pastel hues gives the collection an elegant feel.
Alia B. launches on 7th March, retailing between RM529 – RM599. Syomirizwa Gupta’s collection goes live on 19th March, priced between RM445 – RM595. Shop nh by Nurita Harith starting from 9th April on zalora.com.my, retailing at RM595 – RM745.