Sometimes all you need to boost your career, is someone to inspire you. Marie Claire worked with four industry experts – a celebrity chef, a fashion designer, a fitness Youtuber, and a marketing director – and paired them up with four of our readers who aspire to gain an insight into their world. After a week of the mentorship programme, we sat down for a chat with the Director of Marketing at The Gardens Mall and Summer Lim about th eir experience and achievements.
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Gabrielle Tan, Director of Marketing at The Gardens Mall
Have you ever had anyone shadow you around work?
If you count my executives who work in my department, they do follow me around to events so I can introduce them to media, mall tenants, and people all around. It’s good for them to experience it and to meet the people behind the brand or the store.
Did you have a mentor?
I think my dad is my mentor. I do not shadow him as much, but I do think I’ve learned a lot from him just by observing his work ethics. I’ve gained a lot of experience just from following him around, whether if it’s just walking around the mall, or seeing how he visualises things. The other mentor I had was a retail consultant. She was here when I started working in the marketing department for The Gardens Mall. Because it was right after I came back from my second degree, it was still quite overwhelming. I was glad I had her, because anytime I needed advice, she would be there to recommend, suggest, and teach me many things. Hopefully I’ve passed the same thing along to Summer and my executives!
What was your major in university?
My first degree was in business economics. I came back here to work at advertising and promotion at Mid Valley Megamall for a year and a half. I then went back to the U.K. again to do a fashion design and marketing course. They were both two very different courses, but I think it’s helped me in marketing.
Briefly describe a day in the life of you.
It depends because it’s very seasonal. If we’ve got in-house campaigns or events to plan, then it’s full on brainstorming, photoshoots for advertisements, looking at visual merchandising, and collateral. A campaign takes up two to three months, and Christmas takes up six months!
When are you happiest during your job?
When I’m directing a photoshoot, whether it’s for an ad campaign or The Gardens magazine. It starts from conceptualising, the visuals, the ideas, and having that right in front of you to be able to capture the perfect picture. That’s when you go ‘yes!’ – that’s one of my favourite parts. It’s being able to put my creative side on paper.