The Italian brand renowned for its exquisite designs of outerwear and their all-star classic coats has taken on a new direction with its FW16 collection, but don’t worry, the coats still made it to the show, although it did come in with a new makeover.
MaxMara painted its latest collection in a Bauhaus-Dada-Berlin combo that involved a lot more flavor than we’re used to, which left the audience with a mixed response. Do we love it? Do we not?
Admittedly, a lot of us would prefer the brand remain in touch with its roots and stick to creating their quality, well-cut coats and most preferably nothing further. But their daunting move, in executing a theme and venturing out further than their aforementioned comfort zone, has astoundingly left some of us in awe.
There were more colors in the show, than probably all the previous fall shows combined, there were furry big-bird looking sweaters and how could we not mention the metallic and sequin pieces. The collection revolved around, what seems to be a popular theme for fall’16, the 1920’s Bauhaus and Dadaism. Driving influences from the women painters, textile designers, filmmakers and artists who were at the center of the movement in Germany, Russia and Ukraine – a power surge that blew away the old order.
Even if the collection sparked a change in the brand’s repetitious-reputation, the research was thought through and the execution well played. We’re honestly just glad MaxMara learned to have a little bit of fun.