Prudence Foundation is a well-recognized community investment arm of Prudential in Asia. The SAFE STEPS First Aid is the first region-wide program of its kind that aims to provide life-saving information to ensure that family and communities are safer and more resilient through first aid education. The success of Prudence Foundation’s SAFE STEPS Natural Disaster and Road Safety Programmes led to SAFE STEPS First Aid.
The regional media launch of SAFE STEPS First Aid coincides with World First Aid Day on 9th September. The theme this year revolves around domestic accidents- preventable or unintentional injuries that can occur at home. No one is an exception to this it can affect all members of society regardless of age, sex, income and geographic region. By promoting a culture of safety and awareness, injuries and accidents at home can be severely reduced.
The SAFE STEPS First Aid is created and developed by the Foundation in partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic. Core to the programme is a series of short educational videos (public service announcements) and collaterals on six fitting first aid topics- broken burns, burns, choking, CPR, severe bleeding and stroke. The educational first aid messages and techniques are approved by the IRFC.
Those wanting further information can log onto http://safesteps.com/
Details of the SAFE STEPS First Aid regional launch are as below:
Date: Saturday, 9 September 2017
Time: 10:00am – 9:00 pm (public event)
Venue: Piazza @eCurve, Mutiara Damansara
Admission: Free of Charge
What to expect from the launch? The launch will include a full day of activities centred on raising first aid awareness, including educational activities at SAFE STEPS First Aid activity booths, first aid demonstrations, educational talks and stage games. John Dykes, football commentator and host of the John Dykes Show on FOX Sports and Cindy Bishop, MC and host of Asia’s Next Top Model will also
join to help raise awareness about the importance of first aid knowledge and skills.