ERDEM x H&M has officially hit stores and we couldn’t be more than ecstatic. Acclaimed photographer Michal Pudelka has worked with Erde and H&M to create a unique look book true to ERDEM’S dialects of beauty featuring pieces from the ERDEM x H&M collection.
“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enchance the atmosphere, like flowers being handed to the model from out of frame”, says Michael Pudelka.
Together with ERDEM and H&M, Michael Pudelka infused the images with a feeling of Englishness, at the same grand country house where he shot the print campaign and Baz Luhrmann directed his short film for ERDEM x H&M.
“It was such a pleasure to see how Michal translated the mood of the collection and I love how we played with different elements, such as the flowers, to enhance the spirit of ERDEM x H&M even more, says Erdem.
Besides the H&M x ERDEM collaboration which is officially in stores, H&M also kick-start November with two more new stores. H&M will continue its fashion domination in Petaling Jaya with the opening of its 4th store at IPC Shopping Centre on 3rd November and also unveiling its first store in Miri at Bintang Megamall on 9th November. Both stores will open their doors at 12pm on their respective opening dates.
In celebration of H&M IPC store opening, the first 200 customers in line will receive an exclusive H&M tote bag and stand a chance to win shopping vouchers worth up to RM500 in a lucky draw. There will also be RM50 shopping vouchers up for grabs for fans who queue up on the opening day. All vouchers are valid only on the day of the opening and at H&M IPC Shopping Centre.
For H&M Bintang Megamall store opening, the first 100 customers in line will receive an exclusive H&M tote bag and RM80 shopping vouchers. Whereby the next 50 customers in line will receive an exclusive H&M tote bag and RM50 shopping vouchers. There will be a lucky draw to determine 1 lucky winner to win a RM500 shopping voucher out of the first 150 customers in line. All vouchers are valid only on the day of the opening and at H&M Bintang Megamall.
H&M IPC Shopping