Words by Pamen Sidhu
For the first time in Malaysia, Mercedes-Benz set up a lavish stage for the Mercedes-Benz Fashion Week in Kuala Lumpur to highlight the deep connection between the world class automobile brand and the fashion industry.
The opening of the Mercedes-Benz Fashion Week witnessed collaboration between many famous local and international fashion labels such as Julien Macdonald, Francis Libiran, Boggi Milano, Thomas Wee, AHNDE and CMDI.
Being one of the top brands in the world, Mercedes-Benz certainly couldn’t just settle for one theme for their product portfolio. The product portfolio will be presented in four theme nights; Compact Cars, Limousines, SUVs and Dream Cars.
“Mercedes-Benz fervently believes in the idea of modern luxury and has shown this through our participation in fashion events for over 20 years. As we continue to innovate as a leading brand in the premium automotive segment, we should similarly endeavor to push the boundaries in other areas befitting this standing”. – Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia.
Mercedes-Benz has been known for the unique automotive art that sets a trend for artistically designed vehicles. The brand always believes in the power of creativity, exclusive craftsmanship with advanced technical expertise that builds a connection between their world class cars and the rapidly growing fashion industry.
Mercedes-Benz Fashion Week Kuala Lumpur Schedule:
|1||Limousines – ConnectionAsia Showcase||10 May|
|2||SUVs – International Trends Showcase||11 May|
|3||Dream Cars – Mercedes-Benz Gala Night||12 May|
|4||Compact Cars – Cutting-edge Malaysian Labels|
Mercedes-Benz Malaysia also announced the MBFWKL 2018 Fashion Futures Design Competition at the Gala Night which is a yearly held competition that targets Malaysian designers with 6 months to 4 years work experience in the fashion industry. The last 5 finalist will have to produce 4 sets of original Ready-to-Wear looks based on a theme provided.
Selected judges will evaluate the looks and the contestant with the best design will be selected based on the highest score from the judges.
The winner of the competition will win an all-expenses-paid trip to attend an international Mercedes-Benz Fashion Week event.
Log on to the Mercedes-Benz Fashion Week Kuala Lumpur 2018 official website www.mbfw-kl.com