Words by Pamen Sidhu
The Body Shop has been taking initiative on social awareness for 5 years now with their #BeMoreThanBeautiful campaign to celebrate International Women’s Day.
The purpose of this campaign is to make young girls realize that beauty is not all about appearance but it is the personality trait that ensure a pure inner beauty as well.
This campaign is a result of collaboration between The Body Shop and Women:girls which is a non-profit organization (NPO) to encourage the students to open up and understand the wider definition of beauty.
This year, the campaign has highlighted two schools around Kuala Lumpur to educate the students about the importance of bringing change in the society. A total of 234 students from SM Sains Seri Puteri Kuala Lumpur and SMK Puteri Titiwangsa has been exposed to role models with different background from Body Shop and Women:girls to inspire the girls.
Each role model plays an important role as a facilitator to allow the girls to interact and create a trustable bond in the group of 6 to 7 girls. The girls were encouraged to share their opinion about how they define beauty, the daily challenges they face, their dream and hopes.
The girls even learn how to handle stress, learn how to make bead bracelet and even taught a few chord of guitar.
“With the advance technologies that are available nowadays, we should encourage young girls to shine and not be afraid of being judged. Being who you are and shining through, that is being beautiful.” Datin Mina Cheah-Foong, Managing Director of The Body Shop Malaysia.
Let’s disprove the stereotype on beauty and be more than just beautiful!