Bohemian Spirit – Florence Welch Stars in Gucci’s Jewellery Advertising Campaign
Gucci launches its jewellery advertising campaign featuring talented English musician, singer, songwriter and producer, Florence Welch. Their latest advertising campaign channels the spirit of freewheeling, carefree travel and possesses a playful, bohemian mood that perfectly showcases the aesthetics of Gucci’s distinctive jewellery collections.
Florence Welch, who is Gucci’s jewellery ambassador and is a long-standing friend of the House, looks relaxed and at home amongst the retro style wooden wagon, overflowing with colourful furnishings and trinkets.
Adorned in Gucci’s highly stylised rings, bracelets and necklaces, the singer peers dreamily at the viewer, looking confident and alluring as she reclines on beds of cushions and decorative fabrics.
Set off beautifully by the colourful and evocative images, the pieces featured in the campaign include jewellery from the Le Marche des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collection as well as the House’s silver jewellery collection.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Colin Dodgson
Talent: Florence Welch