The fashion industry is full of names that could get anyone’s tongue in a twist- be it brand or designer. In today’s day and age it is almost necessary to be fashion literate. Let’s start with the basics- pronunciations. In conjunction with Marie Claire’s 21st anniversary, we take a look at 21 of some of the most commonly mispronounced brands in fashion. Ranging from the names of iconic fashion houses to cosmetic brands and perhaps some labels you might not even have heard of. Fret not for Marie Claire is about to give you some fashion insight to help you avoid that awkward face palm moment.
21 brands common mispronunciations, there are some things spell check just can’t do for you. So here’s our guide to a little fashion education…
Part 2- No. 11-21
11. Proenza Schouler
Pronounced “pro-en-za skool-er”, this New York based womenswear and accessories brand was founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, and Joyce.
12.Yves Saint Laurent
Yves Saint Laurent YSL, pronounced “eve sanh la-rahn” is a luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé. It has been considered one of the world’s most prominent fashion houses and known for its modern and iconic pieces, such as its tuxedo jackets for women.
This brand’s signature body con bandage dress is so much more than just a “club girl uniform”. Head designer Lubov Azria has held the post since 2008. It was founded in 1985 by Herve L. Leroux, and is based in New York. It is pronounced as: “air-VAY leh-ZHAY.
Pronounced “brown byufel”, the meaning of BRAUN refers to the family name “Johann BRAUN”, symbolic of tradition & heritage. BÜFFEL or Bueffel is German for “buffalo”, a symbol of strength & dependability.
Keira Knighly was asked in the 2006 Oscar Awards, where her necklace was from, she said “Bulgary”. For all you red carpet goers, don’t make the same fashion fopaux and get the name right! It’s “BOOL-gah-ree”, founded in 1884 by Sotirios Voulgaris, the brand is currently based in Rome, Italy.
16.Comme Des Garsons
French for “Like Boys” and pronounced “cohm day gar-SOHN” is a Japanese fashion label headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe. Founded in 1969, it is based in Tokyo, Japan and created a splash for its predominant use of black and distressed fabrics.
Pronounced “air-men-eh-GEEL-doh ZEHN-ya”, this Italian luxury fashion house specialises in men’s clothing and accessories, with over 550 monobrand stores and an annual revenue of over €1 billion, it is the largest menswear brand in the world. Lead by Head designer Stefano Pilati since 2012 it was founded in 1910 by Ermenegildo Zegna, the brand is based in Milan, Italy.
Pronouned “zhahm-bah-TEE-stah vah-LEE”, the label was founded in 2005 by head designer Giambattista Valli and features both ready to wear and Haute couture collections during Paris Fashion Week.
Pronounced “loo-EE VWEE-tawn”, it was founded in 1854 by Louis Vuitton. This Parisian based brand is not only known for its luxury travel accessories but also for its spectacular seasonal runway shows. Be it on carousal (their Spring 2012 collection) or on a train station platform ( Fall/ Winter 2012/ 2013), the world of fashion would not be the same without it!
20.Maison Martin Margiella
With a strong in-house design team since 2012, this fashion power house was also founded in 2012 by Martin Margiela. Based in Paris, France the correct pronunciation is “ may-ZOHN mar-tahn mar-JEL-ah”
Constantly spotted on the red carpet by starlets ranging from Kate Hudson to Blake Lively, this fashion house was founded in 2004. Based in New York with head designer Georgina Chapman and Keren Craig. Don’t forget to say it right, it’s “mar-KAY-zah”