Salvatore Ferragamo’s creative director Massimiliano Giornetti unveils the highly anticipated Spring/Summer 2016 campaign. Focusing on Itlaian luxury, ‘Lo Splendore Della Vita’ (The Splendor of Life) campaign was inspired by the fashion house’s founder Salvatore Ferragamo’s lifelong belief that “there is no limit to beauty or the pursuit of perfection.”
The campaign depicts the timeless lifestyle of Italian beauty, evoking the luxurious Italian lifestyle and culture. Much like the Italian saying, ‘Lo splendore della vita,'(that luxurious quest for pleasure and delight).
Photographed by Craig McDean, the campaign showcases fresh and graphic colouring at the heart of Giornetti’s Spring/Summer 2016
ready-to-wear and accessories collections. The sea and city collide with a rich Italian flair. Directly inspired by Salvatore’s journey from Southern Italy to the emerging glamour of 1920s Hollywood. Here he pays homage to the screen idols who adored his creativity and Craftsmanship.
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