GUCCI: Chime for Change #LETGIRLSDREAM Campaign Calls For An End to Child Marriage
“Child marriage is a practice that needs to be relegated to history. This practice violates girls’ human rights, increases their vulnerabilities and curbs their potential. Governments must enforce laws against child marriage. And all of us need to unite against this practice. I am glad that CHIME FOR CHANGE has taken up this campaign.” — Yasmeen Hassan, Global Executive Director of Equality Now
Gucci continues to harness the power of a new generation in their efforts to accelerate progress towards gender equality. In light of International Day of the Girl, Gucci’s CHIME FOR CHANGE launches a campaign titled #LetGirlsDream with Academy Award winner Sharmeen Obaid-Chinoy. The campaign is in support of Girls Not Brides: The Global Partnership to End Child Marriage and Equality Now’s efforts to bring an end to child marriage.
Child marriage is a critical global issue that still grips society in this modern day and age. The partnership with Sharmeen Obaid-Chinoy sees a new animated short film, SITARA. The story centres around a young girl named Pari, whose dream of being a pilot is crushed when she is forced into child marriage. Sad but true, this story is not uncommon—12 million girls around the world are married off as child brides every year.
“Young girls everywhere still face considerable hurdles in achieving their dreams. SITARA embodies that struggle; it is the story of Pari, a young girl who dreams of becoming a pilot and is robbed of it. It is a story about the burdens of family and the impact of patriarchal culture. For me, SITARA is morethan a film, it is a movement that we want to start across the world, that encourages parents to invest in their girls’ dreams, freeing their daughters from the burdens of early marriage.” — Sharmeen Obaid-Chinoy, Director
In coordination with Equality Now and Girls Not Brides, CHIME FOR CHANGE has launched a campaign around the theme “Let Girls Dream” to accompany the film. At LetGirlsDream.org and through the hashtag #LetGirlsDream, visitors are encouraged to share their dreams and to call on the global community to help break down the barriers that keep so many girls and women from pursuing theirs. Gucci’s very own Creative Director Alessandro Michele, along with a strong lineup of actresses (Elle Fanning and Saoirse Ronan to name a few) and influencers (including Malaysia’s Neelofa) have shared their dreams on the platform. Other participants include acid attack survivors from Hothur Foundation, girls and women from mothers2mothers, Gbowee Peace Foundation Africa, Lower East Side Girls Club, and many more.
On the eve of International Day of the Girl, Gucci and CHIME FOR CHANGE will host the premiere of SITARA, produced with VICE Studios, followed by a conversation with Obaid-Chinoy, Executive Producers Gloria Steinem and Ariel Wengroff, producer Imke Fehrmann, and composer Laura Karpman, moderated by Kimberly Drew.
Child marriage is a violation of human rights. Though many countries have raised the legal age of marriage to 18, the law is not always enforced and is not enough in communities where child marriage holds strong cultural or economic significance. In an effort to engage readers in this global issue, the second issue of CHIME zine will debut this week. Readers can grab a copy of the CHIME zine at the Gucci Garden in Florence, the Gucci Wooster Bookstore in New York and select bookstores worldwide. The zine is available in Italian, English, Portuguese, Japanese, Chinese, Korean, and Spanish where applicable. A digital version can be viewed and downloaded at https://chime.gucci.com/zine/issue-01.
In addition to the zine, a new Gucci podcast episode—the second to focus on CHIME FOR CHANGE initiatives—is now live, in time for International Day of the Girl and the #LetGirlsDream campaign. The special podcast episode is available here: https://on.gucci.com/GucciPodcastChime1
About CHIME FOR CHANGE:
CHIME FOR CHANGE was founded by Gucci in 2013 to convene, unite and strengthen the voices speaking out for gender equality globally, with a focus on Education, Health and Justice. To date, the campaign has raised $15 million to support projects and advocacy in 89 countries, through the funding of 430 projects with 156 partners. CHIME FOR CHANGE aims to inspire participation in a collective community, bringing people together across borders and generations in the fight for equality.
Image Credits: GUCCI