H&M collaborates with designer MOSCHINO’S and here’s how they broke the news to the public. Model Gigi Hadid had given MOSCHINO’S Creative Director Jeremy Scott a call via Instagram live. The conversation had been projected on screens during MOSCHINO’S annual party at Coachella in California.
It was also broadcasted live on @hm, surprising guests with this exciting news.
For those wondering how the collaboration would look like, wonder no more as Jeremy and Gigi are clad in the first looks from the MOSCHINO[tv] H&M collection. The collection will feature playful pieces for both women and men along with a range of accessories and some additional surprises that has yet to be revealed.
Upon being interviewed Jeremy Scott had this to say “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
H&M’s Creative Ann-Sofie Johansson believes that this collaboration is ideal as fashion sees the morphing of pop, street culture, logos and also glamour. “Jeremy Scott is amazing – he knows how to
have fun with fashion, and to connect with his fans around the world quipped Ann-Sofie Johansson.
We think this is simply brilliant and we can’t wait for the collection to be out in a couple of months time, specifically November.
Those interested in watching the full interview with Jeremy Scott can head to http://www2.hm.com/en_asia4/life/culture/inside-h-m/moschino-and-h-m-in-designer-collaboration.html or alternatively check out both Moschino and Instagram pages. Not to forget their other social media sites such as Twitter and Facebook.