We couldn’t be more ecstatic to hear the news of this launch exclusively on Zalora. Being the much loved online fashion destination, the collaboration sees 12 couture shades, female empowerment and diversity.
The launch of the collection was held with a very much happening party at Kyo, Mandarin Oriental.
The party was packed with influencers, members of the media along with Zalora and L’Oreal’s team celebrating this collaboration. The setup had complimented the collection well.
Twelve influencers were carefully selected in order to represent the 12 couture shades and three tribes of the collection. Each colour pays a nod to the celebration of female empowerment and diversity. During the launch, the dancefloor got heated up with the likes of Alicia Amin, Marisa Soraya, Cherrie Mun, Tuti Noor, Kaka Azraff, Atikah Karim, Tunku Elana Khyra, Rubini Sambanthan, Qalisha Ray, Johanis Sani, Aina Syahirah and Evangeline Yan.
The launch had Zalora’s managing director, Rostin Javadi and Marina Khong, L’Oreal’s Head of Makeup introducing the collection to the guest with an introduction speech. Guests present were overjoyed at the news of taking home a goodie bag containing a shade of the L’Oréal Paris x Balmain Paris Color Riche lipstick at the end of the night.
Upon presenting the launch, guest were surprised with a vogue dance performance. The party of course didn’t stop and went on full swing throughout the night with music by Arabyrd.
There were other fun filled activities such as the video booth and live temporary tattoo printing by WOWSOME.
All photos have been taken by All Is Amazing Photography.
Those wanting to get their hands on the L’Oréal Paris x Balmain Paris Color Riche collection can now do so on https://www.zalora.com.my/women/?catalogtype=Main