Words by Pamen Sidhu
Inspired by the time spent in Santa Barbara, California, Salvatore Ferragamo will be presenting the upcoming ‘Italy in Hollywood’ exhibition at Museo Salvatore Ferragamo in Florence.
The exhibition showcases the migration of Italians to California and also be paese’s myths and culture the state carries. The exhibition dedicates a special section to Calirfornian film that displayed an obvious Italian influence in their movies.
The exhibition will cover everything from Ferragamo’s work with well known directors such as D.W. Griffith and Cecil B. DeMille to the opening of the ‘Hollywood Boot Shop’ which was the choice for famous stars such as Mary Pickford, Pola Negri, Charlie Chaplin and many more.
“I seem to see a parallel between the film industry and my own. Just as the motion picture industry has grown and developed from those fledgling days, so too, I hope, has mine.”
The exhibition is focused on art and entertainment around the world presenting it around the exhibition centre as a film plot. Scenographer, Maurizio Balo designed the exhibition centred around a 1920’s American film set making visitors feel like they are in the scene of a film.
The exhibition also highlights lesser known figures that contributed in the Italian music scene. The exhibition will also give room to the Two Young Italians in Hollywood project which is organised by Lo Schermo dell’Arte Film Festival where two Los-Angeles Italian artists Manfredi Gioacchini and Yuri Ancarani will display a collection of photographs and videos.
Don’t miss a chance to watch the exhibition from 24 May 2018 to 10 March 2019.
Photo : Google