Words by Pamen Sidhu
Inspired by the rich heritage of diverse culture, Senijarii is a heritage-inspired lifestyle brand introducing unique Malaysian crafts into creative masterpieces. Senijari founder, Suriani Senja Alias aims to create luxurious handmade fashion that combines European-influenced designs with her Kelantanese heritage.
“I think Malaysia has not fully used its advantages as a country rich with diverse culture, craft and heritage. I feel we still have quite a bit of work to do, to expose our culture and invert it into our designs.”– Suriani Senja Alias
Senijari produces various types of creative handmade products such as bags from Italian leather and Kelantan songket. Their handbags, jewellery, shawls and other accessories is the perfect blend of European and Malaysian traditional cultures with a modern touch.
Senijari’s rich organza shawl delivers a classic yet sophisticated look to any outfit with its carefully embroidered traditional handmade techniques. Not only does it look elegant but it also feels soft to the skin.
The Senijari’s Songket Silk shawls comes in black, cream and taupe shades with a stroke of vintage silver and gold details. This shawl is ideal for art lovers who prefer minimalist designs that provide an elegant touch to your overall ensemble.
The Senja clutch is a combination of the finest Italian leather with royal songket fabric that will prove to be an essential in completing your looks.
As heritage is often linked with gold, Senijari’s hand crafted gold leaf necklace delivers a royal Egyptian feels to all outfits let it be modern or traditional. The Saloma black with golden brown organza silk shawl envelope clutch play its role to complement the beautiful necklace for a complete look.
Senijari products are currently available for purchase in stores and online at:
- KVITA Store, F 102, BCS, KL
- KitaKita,G 1.10, 1 Jalan Medan Setia, Bukit Damansara, 50490 Kuala Lumpur
- Ilham Gallery, Level 3 & 5, Ilham Tower, No 8, Jln Binjai, 50450, Kuala Lumpur