When I first got my hands on MOSCHINO’s latest Fresh Couture Eau de Toilette, I had to look twice to make sure that it was an actual fragrance! Housed in what seems to be a glass cleaning spray bottle, the blue-tinged substance looks very much like your typical household cleaner. Upon closer inspection however, you’ll find that the nozzle on the bottle isn’t a nozzle at all, but a cap that can be removed to reveal the actual one inside. Makes for a good prank in the bathroom no?
With hints of mandarin, bergamot, ylang ylang and raspberry, I was pleasantly surprised to find that the fragrance smelt fresh and sweet, not like a window cleaner at all, thank goodness! Taking something as mundane and commonplace as a household cleaner and using it to contain something as lavish as a fragrance creates a contrast of practicality and sensibility that is as amusing as it is contemporary.
MOSCHINO will be having a Glass Cleaning Challenge at Sephora Starhill (10am – 10pm) from 14th to 27th April 2016 to celebrate the launch of Fresh Couture. There’ll be lots of fun and goodies so be prepared to roll up your sleeves and put on those cleaning gloves!