The Era of the Social Media Supermodels is here.
In a flash social media has taken on an even greater significance in the fashion industry. Whether you’re following them or not, or if you’re interested in fashion or not, it won’t be hard to spot these familiar faces of in your Facebook, twitter, or Instagram timeline.
Used not only as a (really effective) marketing tool, these “social supermodels” tend to inspire and have a great influence to their long line of followers. But have you ever wondered who is the most influencing of all?
Now you’ll know, an analytic website D’Marie’s sets out a ranking system based on “each influencer’s ability to generate reach, engagement and most importantly sales conversions from their social media portfolio” which were done through a specific algorithm that complies over 24 metrics from each social media platform. Basically, the website took the problem in their own hands and serves us the clear social media ranking of these models.
So enough techie talk (if you can call it that), Here are the top 10 most influential and popular models on social media based on D’Marie.
Receiving international recognition in 2007 for becoming the face of Intimissimi lingerie, this Russian model’s initial success came from modelling gigs and a huge loyal online following. Reaching a total of 15,722,254 followers (Facebook: 47%, Twitter 4%, Instagram: 48%) she holds the 10th place in this ranks.